If you think creative writing is a waste of time, think again. I don’t apologize for using part of my business days working on creative writing. Whether it’s fiction, scriptwriting, or poetry, creative writing can help improve the same writing skills used to write blog posts, white papers, articles, speeches, or marketing materials. How, you … Read more
Whether I’m writing a resume or an executive bio, one thing is clear: Everyone has a story to tell. The funny thing is that they don’t always realize it. I recently completed three projects for two different clients that involved writing short bios (50 to 150 words each) of highly successful individuals. While one client … Read more
The summer’s first real heat wave had me craving ice cream. While I usually make my own, I love sampling premium ice cream when it’s on sale. Last week it just so happened that my favorite grocery store had Ben & Jerry’s pints on sale for $2.99 a piece. While perusing the store’s somewhat limited … Read more
While some writers follow the old adage, “Write what you know,” I prefer “Write about things you love.” Why? Writing about things you love gives you an edge over other writers Writing about something you’re passionate about is always enjoyable. Writing about subjects that interest you eliminates, or at least reduces, your learning curve since … Read more